Beauty
We create share-worthy branded moments with photo experiences designed for beauty and lifestyle events.
Case Studies
R.E.M Beauty Interactive GIF Booth Activation at the Shoppers Beauty Conference 2025
Polar Ice Photobooth partnered with R.E.M. Beauty by Ariana Grande at the Shoppers Beauty Conference 2025 to create a high-energy branded photo activation designed to engage influencers, beauty professionals, and Shoppers Drug Mart managers from across Canada.
The goal of the activation was to create a visually exciting experience that not only showcased R.E.M. Beauty’s products, but also encouraged guests to interact with the brand and share their experience online. Using our branded photobooth experience, guests created post-worthy GIF videos that highlighted the beauty products in a fun, fashionable, and social-media-friendly way.
The booth quickly became a popular attraction throughout the event, generating strong foot traffic and consistent engagement from attendees. Our team worked closely with the client to ensure the experience aligned with R.E.M. Beauty’s bold and modern aesthetic, creating content guests were excited to instantly share across Instagram and social media platforms.
By combining beauty, influencer-style content creation, and instant digital sharing, the activation helped amplify brand awareness while creating memorable moments for attendees throughout the conference.
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Shoppers Drug Mart Beauty Conference: AI Runway Model Activation
At the Shoppers Drug Mart Managers Beauty Conference, the client was looking for an elevated guest experience that aligned with the glamour and excitement of the beauty industry. We created a custom AI-powered photo activation that transformed attendees into high-fashion runway models in real time.
Guests stepped in front of the camera and were instantly reimagined with editorial-inspired fashion looks, luxury beauty campaign styling, and cinematic runway environments. The experience was designed to feel aspirational, polished, and highly shareable while still maintaining each guest’s likeness.
The activation quickly became a standout attraction at the conference, drawing continuous participation throughout the event. Attendees loved seeing themselves transformed into beauty campaign-style imagery and enthusiastically shared their results across social media and internally with colleagues.
Results
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High guest participation and repeat usage throughout the event
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Increased engagement and foot traffic around the activation area
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Guests immediately shared their AI runway images digitally, helping extend brand visibility beyond the event
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Created a memorable luxury beauty experience that aligned with the conference atmosphere
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Strong attendee feedback on both the realism and quality of the AI transformations