Turning Guests into Stars Paramount AI Experience

Overview

For a recent Paramount+ conference, we brought an interactive AI-powered photo booth experience that transformed guests into characters and stars inspired by some of Paramount’s most recognizable movies and television shows. Guests could step into the booth and see themselves reimagined in cinematic poster designs inspired by titles such as The Fresh Prince and Landman.

The experience combined AI, personalization and entertainment to create a memorable activation that felt uniquely tailored to each guest.

Key Outcomes

• Created a highly interactive and personalized guest experience.

• Turned attendees into cinematic-style posters inspired by popular Paramount+ titles.

• Gave guests a fun way to engage with recognizable movies and TV shows.

• Extended the experience beyond the event through both physical and digital takeaways.

• Helped create shareable content that guests could easily send to friends, family and colleagues.

Results

• AI-generated personalized posters created for event attendees.

• Guests received printed copies of their posters to take home.

• Digital versions were delivered directly to guests via email and text message.

• Guests could instantly access and share their personalized content.

• The combination of physical prints and digital delivery allowed the activation to live beyond the conference itself.

Why It Worked

The activation took a familiar photo booth concept and elevated it with AI, giving every guest the opportunity to become part of a cinematic world. The ability to choose from recognizable Paramount-inspired themes made the experience approachable and exciting, while the personalized results gave guests something they genuinely wanted to keep and share.

By offering both on-site prints and instant digital delivery, the experience created value in the moment while also encouraging continued sharing after the event. It was an engaging way for Paramount+ to connect its entertainment brands with guests through a highly personalized experience.