
Sports
From custom trading cards to AI athlete transformations, we create interactive activations that elevate the fan experience at sporting events!
How Our Experiences Perform at Scale
Capture.
Celebrate.
Share.
Built for
High-Energy
Crowds.
Fast Workflow.
Instant
Sharing.
Signature Experiences

Toronto Blue Jays – Custom Trading Card Activation
For an event with the Toronto Blue Jays, we created a fully branded custom trading card experience that transformed attendees into collectible baseball stars.
Results
-
Increased attendee engagmenet
-
Personalized Toronto Blue Jays trading cards
-
Instant print and digital diverly
-
Shareable branded contetn
-
High booth traffic and participations
-
Fast output and workflow resulting in decreased wait times
President’s Choice Golf Tournament: Event Photography &
Instant Sharing
At a golf tournament hosted by President’s Choice, our team provided professional event photography coverage throughout the day. Images were shared using our facial recognition software.
Key Outcomes
-
Over 500 downloads of images
-
Seamless guest experience with facial recognition technology
-
Increased guest engagement and social sharing as a result of instant photo delivery
-
Increased brand awareness as images were branded with the President's Choice logo.


AI Baseball Player Activation for the
Toronto Blue Jays
For a high-energy game day activation, we transformed fans attending a Toronto Blue Jays game into custom AI-generated baseball players in real time.
Key Outcomes
-
Extremely high guest participation throughout the game
-
Long lineups and repeat visits from attendees wanting multiple transformations
-
Significant increase in fan engagement
-
Hundreds of instantly shared branded images across social platforms
-
Guests described the experience as one of the highlights of the event
Celsius x Aston Martin F1 Montreal 360 Booth Activation
As part of Formula 1 weekend in Montréal, an agency partnered with Polar Ice Photobooth to create a high-energy branded 360 video activation for Celsius and Aston Martin.
Results
-
High guest participation and strong lineup traffic
-
Increased brand visibility through instant social sharing
-
Elevated guest engagement with an experience aligned to the excitement of Formula 1
-
Premium branded content that attendees were excited to share online
-
Successful collaboration between the agency, Celsius, Aston Martin, and Polar Ice Photobooth