Celsius x Aston Martin F1 Montreal 360 Booth Activation

Overview

At a Montreal Formula One event, Polar Ice Photobooth partnered with Celsius Energy Drink and the Aston Martin Formula One Team to deliver a high-energy 360 Video Booth experience. Featuring custom branded overlays, dynamic effects, and instant digital delivery, the activation gave guests an exciting way to capture and share the energy of race weekend.

Key Outcomes

• Delivered a fully branded Formula One 360 experience.

• Created custom overlays, graphics, and visual effects.

• Enabled instant digital video sharing.

• Maintained fast guest throughput.

• Increased engagement with both Celsius and Aston Martin branding.

Results

• Generated consistent participation throughout the activation.

• Produced highly shareable branded 360 videos.

• Increased social media visibility for both brands.

• Enhanced the excitement of the Formula One experience.

• Delivered a seamless, premium guest experience.

Why It Worked

The fast-paced energy of Formula One paired perfectly with the immersive nature of a 360 Video Booth. Guests left with dynamic branded content they were excited to share, while the premium production quality and efficient workflow ensured the experience matched the prestige of both the Celsius and Aston Martin brands.