Celsius Energy Drink x Aston Martin F1 360 Video Booth Activation in Montreal
Updated: 3 days ago
Overview
Polar Ice Photo Booth partnered with Celsius Energy Drink and the Aston Martin Formula One Team to deliver an immersive 360 video booth activation in Montreal during Formula One race weekend.
Designed to capture the excitement and energy of motorsport, the branded 360 video booth gave guests an interactive way to create dynamic, shareable videos. Featuring custom branded overlays, graphics, and visual effects, the experience brought both brands into the spotlight while giving attendees personalized content to take away from the event.
With instant digital delivery and an efficient guest experience, the activation combined premium event entertainment with branded content creation, making it a natural fit for the fast-paced atmosphere of Formula One.
Key Outcomes
Branded Formula One experience: Delivered a custom 360 video booth activation that reflected the energy of race weekend and the identities of Celsius Energy Drink and the Aston Martin Formula One Team.
Customized visual effects: Incorporated branded overlays, graphics, and dynamic effects to create polished, personalized videos.
Interactive guest engagement: Invited attendees to participate in an immersive video experience that went beyond traditional event photography.
Instant digital sharing: Enabled guests to receive their branded 360 videos digitally and share their experience.
Efficient activation workflow: Maintained a streamlined guest journey suited to a busy, high-energy event environment.
Results
Generated consistent guest participation throughout the activation.
Produced personalized, branded 360 videos featuring custom visual elements.
Created digital content that guests could share beyond the live event.
Delivered an engaging brand touchpoint for Celsius Energy Drink and the Aston Martin Formula One Team.
Enhanced the Formula One event experience with interactive entertainment and premium video content.
Why It Worked
The 360 video booth was a natural fit for the excitement and spectacle of Formula One. Its immersive format captured movement and energy, giving guests a more dynamic experience than a traditional photo booth while creating personalized videos they could share after the event.
Custom branding and visual effects helped integrate Celsius Energy Drink and the Aston Martin Formula One Team into each video, connecting the guest experience with the event's motorsport atmosphere. Instant digital delivery made it easy for attendees to access their content, while the efficient workflow supported participation in a fast-paced environment.
By combining interactive entertainment, premium video production, and branded digital content, Polar Ice delivered an activation designed to engage guests and extend the experience beyond race weekend.
Looking for a 360 Video Booth for Your Next Corporate Event in Montreal?
Polar Ice specializes in 360 video booths, branded photo activations, and interactive event experiences for corporate events, product launches, trade shows, conferences, and brand activations in Montreal and across Canada.
From custom branded overlays to dynamic video effects and instant digital sharing, we help brands transform events into memorable, shareable experiences.
Planning a brand activation or corporate event? Contact Polar Ice to create a customized 360 video booth experience for your next event.
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