Delta Airlines 360 Booth Activation at the Vancouver International Wine Festival

Overview

At the Vancouver International Wine Festival, Delta Air Lines partnered with Polar Ice Photobooth to create an engaging 360 Video Booth experience that brought attendees together while showcasing the Delta brand in a fun and memorable way. Featuring a custom branded platform, event-specific overlays, music, and instant digital sharing, the activation encouraged guests to create dynamic videos they could immediately post to social media.

Key Outcomes

• Delivered a fully branded 360 Video Booth experience.

• Created custom video overlays, graphics, and branded end screens.

• Enabled instant digital sharing via QR code and text.

• Maintained efficient guest flow throughout the event.

• Increased attendee interaction with the Delta Air Lines brand.

Results

• Attracted consistent participation throughout the festival.

• Generated highly shareable branded video content for attendees.

• Increased brand visibility through organic social media sharing.

• Delivered a premium, seamless guest experience from start to finish.

• Created memorable branded keepsakes that extended the event experience beyond the venue.

Why It Worked

The activation transformed a traditional brand presence into an interactive experience that guests actively wanted to participate in. By combining high-energy 360 videos, custom Delta branding, and instant digital delivery, attendees became brand ambassadors as they shared their videos online. The streamlined workflow, professional attendants, and premium production quality ensured a smooth experience while maximizing guest engagement throughout the event.