Toronto International Boat Show x Dejardins Insurance

Overview

At the Toronto International Boat Show, one of North America’s largest indoor boating events, Desjardins Insurance partnered with Polar Ice Photobooth to create an interactive green screen photo activation that attracted attendees while reinforcing the brand’s connection to the boating community. Guests could choose from a variety of custom boating-themed digital backgrounds and instantly receive branded keepsake photos to share and remember their experience. The Toronto International Boat Show attracts hundreds of exhibitors and thousands of boating enthusiasts each year, making it an ideal environment for experiential brand engagement.

Key Outcomes

• Delivered a fully branded green screen photo experience.

• Created multiple custom boating-themed digital backgrounds.

• Enabled instant print and digital photo delivery.

• Maintained fast guest throughput throughout the show.

• Increased engagement with the Desjardins Insurance booth.

Results

• Attracted consistent guest participation throughout the event.

• Increased booth traffic and attendee engagement.

• Generated branded keepsake photos that extended the experience beyond the show.

• Encouraged organic social sharing through instant digital delivery.

• Delivered a seamless, premium guest experience from start to finish.

Why It Worked

The activation gave attendees a fun and memorable way to engage with the Desjardins Insurance brand while complementing the boating theme of the event. The custom green screen backgrounds allowed guests to place themselves in exciting on-the-water scenes, creating personalized keepsakes they were excited to print and share. Combined with fast photo delivery, professional photography, and a seamless workflow, the experience consistently drew visitors to the booth and left a lasting impression long after the event ended.