Sports
From custom trading cards to AI athlete transformations, we create interactive activations that elevate the fan experience at sporting events!
Case Studies
Toronto Blue Jays – Custom Trading Card Activation
For an event with the Toronto Blue Jays, we created a fully branded custom trading card experience that transformed attendees into collectible baseball stars.
Guests stepped in front of the camera for a professional-style photo session and were instantly featured on personalized trading cards inspired by classic baseball card designs. To make the experience even more interactive, attendees had the option to add their own name and choose their own player number directly onto the cards, creating a unique keepsake personalized to each guest.
The experience went beyond just the front of the card. The back of each trading card was fully customized with player-style statistics and graphics, designed to resemble authentic professional baseball cards. Guests loved seeing their personalized details incorporated into the final design, making the experience feel immersive, interactive, and highly collectible.
Custom Blue Jays-inspired graphics, dynamic sports-themed layouts, and instant on-site printing helped create a high-energy fan experience that appealed to guests of all ages.
Results
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High guest engagement with consistent lineups throughout the activation
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Personalized name and player number customization increased interaction and excitement
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Custom player statistics on the back of the cards made the experience feel authentic and collectible
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Guests loved receiving a physical keepsake they could instantly take home and share
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The sports-themed activation encouraged social sharing and increased overall event visibility
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Created a memorable branded experience that blended personalization, nostalgia, and fan engagement into one activation
President’s Choice Golf Tournament: Event Photography & Instant Sharing
At a golf tournament hosted by President’s Choice, our team provided professional event photography coverage throughout the day, capturing candid moments, networking interactions, sponsor activations, and on-course experiences across the tournament.
Using our facial recognition sharing platform, guests were able to instantly receive photos directly to their phones in real time. This created a seamless guest experience where attendees could easily access and share their images throughout the event without waiting for post-event galleries.
Results
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Captured hundreds of professional event photos across the tournament experience
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Instant photo delivery increased guest engagement and social sharing throughout the day
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Facial recognition technology created a seamless and personalized guest experience
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Guests loved receiving candid and professional photos instantly to their devices
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Helped extend event visibility online through immediate sharing and branded imagery
AI Baseball Player Activation for the
Toronto Blue Jays
For a high-energy game day activation, we transformed fans attending a Toronto Blue Jays game into custom AI-generated baseball players in real time. Guests stepped in front of the camera and were instantly reimagined as professional athletes wearing personalized Blue Jays-inspired uniforms, posed dramatically inside a stadium environment with cinematic sports lighting and action-packed visuals.
The activation was designed to create a memorable fan experience while increasing engagement, foot traffic, and social sharing throughout the event. Fans loved seeing themselves transformed into star players and eagerly shared their creations across social media moments after receiving them. The booth combined professional photography with AI-powered image generation to create highly detailed baseball-themed portraits within seconds.
Guests could pose solo, with friends, or with family members, and each transformation preserved the guests’ likeness while placing them directly into an exciting baseball-inspired scene.
Features included:
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AI-powered baseball player transformations
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Custom Blue Jays-inspired uniforms and stadium environments
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Instant digital sharing via text and email
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High-quality branded outputs optimized for social media
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Fast processing to maintain high throughput during the game
Results
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Extremely high guest participation throughout the game
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Long lineups and repeat visits from attendees wanting multiple transformations
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Significant increase in fan engagement and interaction at the activation area
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Hundreds of instantly shared branded images across social platforms
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Guests described the experience as immersive, unique, and one of the highlights of the event
The activation successfully blended sports, entertainment, and AI technology into a memorable fan experience that extended well beyond the stadium through digital sharing and social amplification.
Celsius x Aston Martin F1 Montreal 360 Booth Activation
As part of Formula 1 weekend in Montréal, an agency partnered with Polar Ice Photobooth to create a high-energy branded 360 video activation for Celsius and Aston Martin. The goal was to deliver an immersive experience that matched the excitement and prestige of the F1 atmosphere while encouraging guests to create and instantly share branded content.
Our team designed a sleek 360 booth experience that captured guests with cinematic slow-motion video effects, dynamic movement, and custom branded overlays featuring Celsius and Aston Martin visuals. The activation became a major attraction throughout the event, drawing continuous foot traffic and creating a strong social-media-friendly moment for attendees.
Guests received their 360 videos instantly via text and email, making it easy to share their experience online in real time. The combination of luxury automotive branding, energetic crowd engagement, and instant content delivery helped extend the activation’s reach far beyond the event itself.
Results
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High guest participation and strong lineup traffic throughout the activation
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Increased brand visibility through instant social sharing
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Elevated guest engagement with an experience aligned to the excitement of Formula 1
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Premium branded content that attendees were excited to post and share online
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Successful collaboration between the agency, Celsius, Aston Martin, and Polar Ice Photobooth